Understanding SPACE & Its Evolving Strategies Amid COVID-19 Pandemic

Currently, the world can be described in three gloomy words - chaotic, hazardous, and locked. The escalating COVID-19 situation has turned out to be one of the worst nightmares possible for the entire human existence. To be specific, the incurred disaster has not only affected the health sector but has also halted business operations throughout the world for an indefinite period of time.

Instant boost in virtual shopping

With these unforeseen global restrictions, the whole world went under severe lockdown affecting the business sector, the most. However, apart from the instant shift in world cycle, the online market is witnessing an exceptional boom during these testing times. Combating along, Pakistan’s business community also adapted the similar strategy to sustain through this pandemic.


In recent conditions, social media has immensely helped in building up the virtual business community, making it easier for people to shop while in isolation. Among other local brands that started functioning online in Pakistan, SPACE also transformed its business operations, virtually.

SPACE and its strategic implementations

Since the company’s inception in year 2015, SPACE has sold its tech gear products through its distribution network of 2000+ direct and indirect resellers, reputed chains of super stores, its own flag-ship stores, and third-party e-commerce websites. Understanding the restrictions that users might face in visiting its resellers physically, the brand was quick to react and opened its doors to direct customers via its newly relaunched official eStore at the start of the year. 


SPACE’s dynamic and passionate backend team began its relentless pursuit to deliver their product offerings directly to end consumers even during the lockdowns imposed by the COVID-19 epidemic.

Easier said than done - influx of complaints and SPACE’s responsible response

It wasn’t easy. In the midst of the earlier stages of the pandemic, 50% of the company’s workforce had to operate remotely while its delivery partners struggled to deliver orders on time due to lockdowns nationwide. Caring for its customers, SPACE back in May issued an official apology after facing several complaints, mainly on delayed deliveries. Overcoming that, collaborations with the most renowned logistic partners came in and the ratio of delivery complaints has rapidly decreased since then. The brand continues to assess further opportunities to increase its customers’ satisfaction and shopping experience. 


As of now, SPACE has offered most of its product lines on its official eStore including Power Banks, Chargers, Cables, Earphones, Headphones, Headsets and Speakers with attractive discounts.

Cell phones; not just a “want” anymore!

There’s no doubt that mobile phones have become an essential part of everyone’s lives while being locked in. Let’s be real and understand that one needs to be self-entertained while being in self-isolation. Well, to make that experience as comfortable as possible, SPACE’s tech gear products are always available. You just need to visit SPACE’s official website, shop your favorite product at discounted prices and have it delivered at your doorstep (even during lockdown).


From making lives easier for the working class and students as well, SPACE has become the ultimate go-to brand because of its quality products and affordable pricing. All in all, SPACE products may make your life easier and more fun during the times that we are all facing right now. The brand intends to ensure that you get the best possible gadgets at home so you don’t need to step outside during the lockdown.